Secret 39: Creating Creativity

Excerpted from Zingerman’s Guide to Good Leading, Part 3:
A Lapsed Anarchist’s Approach to Being a Better Leader.

Creativity is a nearly universally sought-after attribute. The funny thing is that unlike baking a cake or building a cathedral, you can’t really design and create creativity—it kind of just happens. What you can do, though, is actively build an environment in which creativity, encouraged rather than encumbered, is much more likely to occur. We’ve done a great deal of that sort of work here over the years, and with really good results to show for it.

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