Secret 18: Taking Food "Quality" Beyond Cliché

Excerpted from Zingerman’s Guide to Good Leading, Part 1:
A Lapsed Anarchist’s Approach to Building a Great Business
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The food is—spiritually, intellectually, physically, and financially—our sustenance. Whether it’s corned beef, candy bars, or croissants, the cooking is what keeps folks coming back, which in turn makes it possible to pay people and bills, contribute to the community, and come back to do it again the next day. I’ve used the term “food” because that’s what we do, but you can, of course, plug in your own product as you like—I think the ideas in this chapter are valid whether your business is corned beef, cars, or day care. Here are seven things that frame the way we work with our food and how you can adapt them to your business.

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